Stay top-of-mind, on autopilot
Tract runs your follow-up cadences across email, SMS, and calls — so no lead ever goes cold. Every touch is logged, every reply surfaces instantly.
This week
312 touches across 3 channels
Email
SMS
Calls
The operating system for top-producing agents
Run your book of business.
Not your inbox.
Tract never lets a follow-up slip, writes and schedules your listing content, and keeps every contact, cadence, and conversation in one glass-clear dashboard — with an AI assistant that knows your book of business cold.
14-day free trial
|No credit card required
|Built for Douglas Elliman agents
One operating system
Everything an agent needs.
Nothing they don't.
Tract replaces the patchwork of spreadsheets, sticky notes, and separate apps — with one calm, fast surface that runs your day.
A CRM you will actually use
Every contact, conversation, property, and note in one glass-clear timeline. Search your entire book of business in one keystroke.
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Content that posts itself
Turn one voice memo into a listing newsletter, Instagram caption, and just-listed email — drafted in your voice, scheduled automatically.
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A pipeline that closes
Visual stages from new lead to signed escrow. Know exactly what needs attention today — and what is slipping.
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An AI assistant that knows your book
Ask in plain English: "Who have I not reached in 30 days?" "Draft a price-drop note for the Beverly Hills list." Tract drafts, you approve.
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Market intel at a glance
Live neighborhood activity, days-on-market trends, and comparable sales — so every pricing conversation is grounded in data.
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A real product, not a mockup
See your week in one glance
Pipeline, activity, and an AI assistant that drafts the work for you. Toggle between lenses to feel the difference.
Active contacts
0
Follow-ups today
0
Reply rate
0%
Pipeline value
$0.2M
tract · dashboard
Pipeline by stage
95 active opportunities
Loading Pipeline…
Stage breakdown
- New leads42
- Qualified28
- Viewing14
- Offer7
- Escrow4
Live data from your CRMAuto-logged touchesDrafts never send without approval
A day in the life
Four steps from chaos to closed
No new habit to learn. Tract slots into the way you already work — and quietly does the rest.
01
Bring your book in
Import contacts from your phone, Elliman CRM, or a spreadsheet. Tract enriches each one, dedupes, and builds a clean timeline in minutes.
- CSV / iCloud / CRM import
- Auto-dedup + enrich
- One unified timeline
02
Tract follows up
Smart cadences run email, SMS, and call reminders for you. Birthday drips, just-listed blasts, sphere check-ins — none of them slip.
- Multi-channel cadences
- Auto-logged touches
- Slip-detection alerts
03
Content posts itself
Record a 30-second voice memo after a listing. Tract drafts the newsletter, IG caption, and email blast in your voice — you approve, it schedules.
- Voice-to-content
- Brand-voice drafts
- Auto-scheduled publish
04
Pipeline closes
Every opportunity moves through clear stages — new lead, qualified, viewing, offer, escrow. You always know what needs you today.
- Visual pipeline
- Daily focus list
- Closed-won tracking
Average onboarding time: under 15 minutes.
0+
Active agents
0M+
Follow-ups sent
0K+
Content pieces published
0
Hrs saved / agent / wk
Trusted by producers
Built with the agents who use it daily
From solo producers to top-1% teams — Tract is the operating system they open before coffee.
Tract quietly runs my entire sphere. I haven't missed a birthday, a listing anniversary, or a warm check-in since I started. My pipeline has never been this clean — and my content actually posts now.
SF
Suzi Farajiani
Listing Agent, Douglas Elliman • Beverly Hills, CA
My agents used to live in five different apps. Now everyone lives in Tract. The cadences alone bought back a full day a week per agent — and the AI assistant drafts the boring follow-ups for them.
MR
Marcus Reyes
Team Lead, The Reyes Group • Manhattan Beach, CA
I record a 30-second memo after every listing and Tract turns it into a newsletter, an IG caption, and a just-listed email in my voice. I finally feel like my marketing is running without me.
DW
Dana Whitfield
Solo Producer • Pacific Palisades, CA
Tract quietly runs my entire sphere. I haven't missed a birthday, a listing anniversary, or a warm check-in since I started. My pipeline has never been this clean — and my content actually posts now.
SF
Suzi Farajiani
Listing Agent, Douglas Elliman • Beverly Hills, CA
My agents used to live in five different apps. Now everyone lives in Tract. The cadences alone bought back a full day a week per agent — and the AI assistant drafts the boring follow-ups for them.
MR
Marcus Reyes
Team Lead, The Reyes Group • Manhattan Beach, CA
I record a 30-second memo after every listing and Tract turns it into a newsletter, an IG caption, and a just-listed email in my voice. I finally feel like my marketing is running without me.
DW
Dana Whitfield
Solo Producer • Pacific Palisades, CA
The AI assistant knows my book cold. I asked who I hadn't reached in 90 days and it handed me 14 names with context on each. Three of them are now in active escrow.
PK
Priya Kapoor
Luxury Specialist • Bel Air, CA
Every pricing conversation I have now is backed by live market intel. Days-on-market trends, comparables, neighborhood activity — all one question away. My clients trust me more because of it.
JO
James Okafor
Top 1% Producer • West Hollywood, CA
I was drowning in sticky notes and spreadsheets. Tract gave me one calm dashboard that actually reflects my business. The reply-rate tracking alone changed how I spend my mornings.
EV
Elena Vasquez
Relocation Specialist • Pasadena, CA
The AI assistant knows my book cold. I asked who I hadn't reached in 90 days and it handed me 14 names with context on each. Three of them are now in active escrow.
PK
Priya Kapoor
Luxury Specialist • Bel Air, CA
Every pricing conversation I have now is backed by live market intel. Days-on-market trends, comparables, neighborhood activity — all one question away. My clients trust me more because of it.
JO
James Okafor
Top 1% Producer • West Hollywood, CA
I was drowning in sticky notes and spreadsheets. Tract gave me one calm dashboard that actually reflects my business. The reply-rate tracking alone changed how I spend my mornings.
EV
Elena Vasquez
Relocation Specialist • Pasadena, CA
Simple, agent-first pricing
One plan away from your best year
14-day free trial on every plan. No credit card to start — upgrade when Tract has already paid for itself.
MonthlyAnnualSave 20%
Starter
For agents getting their book of business organized for the first time.
$63/mo
Billed annually ($756/year)
- Up to 500 contacts
- Smart follow-up cadences
- Pipeline board
- Basic content studio
- Email support
Most popular
Professional
For full-time producers who want leverage on every deal.
$159/mo
Billed annually ($1908/year)
- Unlimited contacts
- Everything in Starter
- Multi-channel cadences
- AI assistant (full)
- Brand-voice content engine
- Live market intel
- Priority support
Team
For teams and brokerages running a coordinated operation.
$359/mo
Billed annually ($4308/year)
- Everything in Professional
- Up to 5 team members
- Team cadences + assignments
- Rollup reporting
- Approval workflows
- API + integrations
- Dedicated success manager
Every plan includes a 14-day free trial. Cancel anytime — your data is always yours.
Your book of business,
finally running itself.
Start free in under 15 minutes. Tract imports your contacts, sets up your cadences, and drafts your first piece of content on day one.
14-day free trial|No credit card required|Built for Douglas Elliman agents|Cancel anytime